Where the passion for video marketing came from.
Bugs rained down onto the screen of the ridiculously tiny laptop that was the only source of light in the middle of nowhere, except maybe for the gazillion stars in the night sky.
You’d think after a long week of nonstop travelling and long days full of video and photo creation, there would be a stop to this madness. But no. (Hyperfocus can be weird and wonderful thing, albeit exhausting nonetheless.)
Once hooked, there was no stopping her.
Stop someone else did. Namely someone who had noticed the relentless drive – for what, he did not know and therefore inquired. “I am creating content for my business.”
Fast forward and that encounter would lead to her first gig as a hired photographer and videographer that soon led to even more projects all over Australia, leading her to Japan, England and all around the world.
Filming video on site and creating unique storylines relating back to the destinations, their unique vibe and turning everything into funtertainment became the theme. Ordinary was out the window.
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Annemarie turned fully to video editing and content creation for businesses in 2020 when she realised that A) travelling wasn’t getting back on its feet for quite some time and that B) a lot of entrepreneurs were discovering the power of video and struggling with harnessing it.
There’s so much more to tell, why not jump on a call to get to know one another?
Video marketing is a powerful tool. According to Cisco, 82% of web traffic will be directed towards video content.
Video marketing is story telling. And in essence, stories are what create brand awareness and loyalty.
Video marketing is personal. People buy from people. And if you want to show up authentically in your small business, video can be the gateway of people getting to know you.
Turn those written and visual testimonials into one impressive video that show your potential clients exactly what you do and how you’ll make them feel!
Do not just create one epic video and call it a day! You need to maximise its potential, repurpose, resize and reshare to reach as many people as possible. And don’t forget SEO. I can help.
Before you start a video project, you have to be clear on what the goal is, how to visually translate it and what exactly to film – including the framing, lighting, set up, angles etc. I give virtual direction and create storyboards.
You want your products to shine on video through unique stop motion or pretty sets?
Or maybe you need a videographer onsite who can also edit the video? I am potentially available to travel.