My Value Statement
- Playfulness: You take your business seriously, but you don't have to be boring, especially if it's driven by your passion!
- Authenticity: People work with people. If you show up as this infallible, perfect expert, it's not sustainable nor genuine.
- Alignment: It's easy to get lost in the 9 to 5 and optimise your online presentation. Checking in and realigning regularly is key to personal growth and for your business to reflect that back.
- Showing up: You can only be seen by your ideal audience if you actually show up as the person they want to vibe with
- Holism: Everything is connected. You cannot run a marketing without looking at cohesive branding nor ignore strategy. Neither should you put out visuals without knowing what they represent.
The Beginning
Where the passion for creative and authentic branding came from.
Bugs rained down onto the screen of the ridiculously tiny laptop that was the only source of light in the middle of the Australian outback, except maybe for the gazillion stars in the night sky.
You’d think after a long week of nonstop travelling and long days full of video and photo creation, there would be a stop to this madness. But no.
(ADHD hyperfocus can be weird and wonderful thing, albeit exhausting nonetheless.)
Stop someone else did. Namely, someone who had noticed the relentless drive – for what, he did not know and therefore inquired. “I am creating content for my business.”
Fast forward and that encounter would lead to her first gig as a hired photographer and videographer that soon led to even more projects all over Australia, leading her to Japan, England and all around the world.
Ultimately working with over 200 brands in over 20 countries in her first 10 years.
Oh, and she wrote books about her travels as well. (Available on amazon in digital or hardcover.)
Today
Creative Mastermind
Being multi-passionate and constantly expanding her repertoire led Annemarie to realising how everything is tied together.
A big picture, holistic approach is needed to really have an impact and create alignment. (With yourself and your audience, too).
She now uses her expertise to offer general mentorships in showing up authentically online, infusing more creativity and playfulness into business and to get clients unstuck.
From that knowledge, she can then create bespoke visuals that capture the essence of the women she works with: be it through (virtual) photo or video.
At the core, it’s all about storytelling.
The journey
Content Creature
2014 focus on travel content creation: blog copy, destination photography & tourism video production
2020 offering video editing services, including testimonial edits, brand trailers and UGC
2023 diving into virtual photography as a way to expand my international client base and creative services
Video Marketing
Video marketing is a powerful tool. According to Cisco, 82% of web traffic will be directed towards video content.
Video marketing is story telling. And in essence, stories are what create brand awareness and loyalty.
Video marketing is personal. People buy from people. And if you want to show up authentically in your small business, video can be the gateway of people getting to know you.
Video edits
Testimonials
Turn those written and visual testimonials into one impressive video that show your potential clients exactly what you do and how you’ll make them feel!
Example video:
Video Strategy
Social Media
Do not just create one epic video and call it a day! You need to maximise its potential, repurpose, resize and reshare to reach as many people as possible. And don’t forget SEO. I can help.
Creative Direction
Concepting
Before you start a video project, you have to be clear on what the goal is, how to visually translate it and what exactly to film – including the framing, lighting, set up, angles etc. I give virtual direction and create storyboards.
