One of my biggest pet peeves with online shopping is that so many shops and creators do not tap into the power of video for really providing all the information potential customers might like.
This includes showing the product 360°, zooming in on the details, seeing the flow of fabrics (can I twirl in the dress?) and texture of the material, how the light hits it, how tall/heavy it is, etc.
Sure, you can do that in quite a lot of photos, or you can just shoot the entire thing and condense all the information with the additional of the perfect soundtrack to create that irrisistible vibe.
I can take the whole video production off your shoulders - from filming to editing, bilingually too.
🎞 Seasonal product catalogues - the latest product range and items matching your unique vibes through colours, video genre and soundtrack
🎞 Single product gifs for the homepage - a 360° spin, showing a look on a model, using an item, etc
🎞 Both can be repurposed to be shared on social media (vertical, horizontal, square, etc)
🎞 Tutorials - how to assemble or use the products, ideas for styling, etc
🎞 Behind the scenes - how materials are sourced, products made, introducing the team, etc
🎞 Company trailer - showing the story and mission of your company, what drives you and makes your products unique
I concepted, shot and edited a two-part video project for the Lowa Germany facebook page to showcase their latest outdoor shoe collection seemlessly transitioning from city to nature explorations. Infused with quirky character, the video portraits travel as experienced by the shoes themselves.
For the accounts of design studio Tarina Atelier I created a series of short, dreamy clips based on photos I received. Together with romantic tunes, soft colours, sunflare transitions and dust effects I fashioned a video look that emulates a walk through fairy woods that perfectly embody the brand vibes and owner's personality.
To capture the dreamy seasonal summer vibe of the delicate pieces, I created a layered mood lookbook. Instead of just isolating the items, I aimed at highlighting the jewellery in action and up close, how it is actually worn. To fit the theme, I showed the enjoyment of flowers and in combination with flowy dresses.
In line with the cute vase design, I created an adorable stop motion product video matching the colours, curves and vibe of the product.
To increase shareability, I filmed three different versions of the animations with looping character and different formats (square, vertical, horizontal).
“💬 Thank you Annemarie for doing these video clips for TARINA Atelier, they are so creative and cute. It was very easy to cooperate with you and you came up with some cool ideas. I am looking forward to work with you more in the future, thank you again. ❤🧡 Ps. Thanks for including Manu (my cat) in the video as well 🐾”
“A free spirit just like the people who love Lowa! Amazing video!”
“OMG! I loved this. You're too funny and your videos are awesome.☺️”
“Really do love your editing style. ♥️ your videos are always so much fun to watch. 😂”
