Challenge What Photography Can Do
My mind is constantly churning out new ideas and I like to take an idea and combine it with something unexpected.Â
After all, good marketing is never following projections of “safe” strategies. It’s setting new goal posts and standing out while still being true to the brand.
And photography is brand extension, it’s content on social media, it’s strategic placement in media.
I carefully craft visual concepts keeping the overall strategy in mind to apply it as creative challenge that is both artistic, yet business-savvy.
I like to be very intentional about what the visual story needs and am involved in the entire process from creative conception over production to final photo/video and edits.
Besides colour and whimsy, I specialise in outdoor fashion shoots.
I’ve travelled around the world extensively and have a sixth sense for spotting intriguing locations with a flair of the dramatic.
Add to that the skill of thinking on my feet and making any shoot work despite whatever the weather or other surprises might think of.
One of my dream projects is to take my concert photography style and apply it to fashion week photography.
Because a collection also has a whole vibe and visual storytelling beyond traditional runway pics.
